Tatjana R. has a passion for the food market, which is in a state of constant development. As Marketing Director at Krüger GmbH & Co. KG, she can recite the recipes of over 100 items off by heart. The marketing expert finds developing these products continuously for the target groups of tomorrow a particularly fascinating part of her job.
I started my career in Bergisch Gladbach five years ago as a product manager for tea and cocoa specialties. I had fond memories of many of these products – like the lemon tea – from my childhood. And being able to work in the food industry, especially for a family manufacturing business, appealed to me tremendously. After three successful years, I also wanted to gain professional experience outside the company. But when the opportunity arose for me to come back to Krüger, I didn’t hesitate for long. I can work here with complete independence – that’s exactly my cup of tea and it played an important role in my decision.
“My own expertise and a lot of creative freedom – at Krüger I have the chance to make a real difference every day.”
In product management, practically everything revolves around meeting our customers’ needs. In cooperation with my team and the research and development department, I design a wide range of products for our brand and private labels, each of which is precisely tailored to individual requirements.
When it comes to the planning and managing of marketing, our team works closely with the sales department – both domestically and internationally, online and in bricks and mortar retail. So my role is extremely diverse.
To be able to work independently, discover new approaches and be able to fulfill my potential. And to feel how fast the food market world turns every day. I particularly like creating new trends and flavors and introducing them into our product portfolio. And because I sit at the information interface, so to speak, I also have the advantage of being able to exchange information with many colleagues from other departments.
Immersion is definitely the order of the day when our team excitedly exchanges ideas for new products. It can get quite loud sometimes (laughs). A special magic is also created when we taste new flavors together. These are the moments you work towards for a long time and you are equally curious about the result.
“Putting the best flavor in a small capsule format is always an exciting challenge for me.”
“Making my own decisions and being in direct communication with our customers are the salt in the soup in my work.”
“For my job, you have to be free from giddiness, but the work is very varied and the colleagues are great.”
“I was able to take on responsibility early on and I really like the mix of theory at university and practice in the company.”
“From forklift operator to administrator? This is possible at Krüger, where you can still work your way up.”