When it comes to the planning and managing of marketing, our team works closely with the sales department – both domestically and internationally, online and in bricks and mortar retail. So my role is extremely diverse.
What gives you particular enjoyment?
To be able to work independently, discover new approaches and be able to fulfill my potential. And to feel how fast the food market world turns every day. I particularly like creating new trends and flavors and introducing them into our product portfolio. And because I sit at the information interface, so to speak, I also have the advantage of being able to exchange information with many colleagues from other departments.
During which activities do you completely immerse yourself in your own world?
Immersion is definitely the order of the day when our team excitedly exchanges ideas for new products. It can get quite loud sometimes (laughs). A special magic is also created when we taste new flavors together. These are the moments you work towards for a long time and you are equally curious about the result.