Our lines of business

Versatile expertise in seven market segments

The KRÜGER GROUP’s product portfolio has been steadily extended since the Group was founded thanks to continuous expansion along the vertical value chain. Established lines of business have been able to grow and new lines have been developed. The focus has always been on making wise additions to the production technology, ensuring the supply of raw materials and semi-finished products, and, of course, expanding the Group’s competencies.

KRÜGER GROUP: pioneering spirit and innovation in the global food industry

The KRÜGER GROUP is one of the world’s leading family-run companies in the food industry.
With our eleven subsidiaries, we are independent, globally networked, and future-proof along the entire production chain.

Around

5.700

employees
worldwide

Around

2.5

billion
in revenue

.

22

locations
worldwide

.
.

11

countries

.

Around

5.700

employees
worldwide

Around

2.5

billion
in revenue

.

22

locations
worldwide

.

11

countries

Our business model

Whether you wish to strengthen your own brand, expand production capacities, or benefit from our successful brand diversity, we offer solutions that are tailored to your requirements. Discover our three core areas: private labels, co-manufacturing, and our exclusive brands.

Our brands

Innovation and trust

Our own brand portfolio stands for creativity, quality and market leadership. It includes a wide range of products that are appreciated by consumers worldwide and are successfully represented in over 80 countries. From Schogetten, our iconic chocolate brand, to Maxi Nutrition, a leading sports nutrition brand, our products set standards in their categories. Our brands reflect not only our innovative strength, but also our understanding of consumer needs.

Private labels

Tailored excellence

With our extensive expertise, we are a reliable partner for the development and production of private label products that are perfectly tailored to the needs and portfolio of our customers. Our main focus here is on the major categories of Beverages and Sweets & Chocolates, where we impress with innovative and high-quality solutions. In addition, we are able to serve a wide range of other product areas in order to meet individual requirements.

Co-manufacturing

Bespoke options

Whether short-term capacity expansions or long-term production partnerships – we offer state-of-the-art production technologies and customized solutions for the manufacture of your products. We are also experts in high-quality food ingredients. We supply milk and cocoa semi-finished products, fillings and glazes with consistent quality and excellent processing properties. Our ingredients support efficient further processing and guarantee a high-quality end product. Our goal: to exceed our customers’ expectations.

Brands

Global confidence in our strong brands

Customers all over the world place their trust in the quality and enjoyment that are closely linked to our brands.

Sustainability

Appetite for the future

With the cocoa commitment program, we are dedicated to developing and implementing effective solutions to the challenges of sustainability in cocoa farming. The program builds on established standards such as those of the Rainforest Alliance and Fairtrade, and complements them with other measures.

Sustainability

Appetite for the future

With the cocoa commitment program, we are dedicated to developing and implementing effective solutions to the challenges of sustainability in cocoa farming. The program builds on established standards such as those of the Rainforest Alliance and Fairtrade, and complements them with other measures.

Subsidiaries

Combined strengths for international excellence

The unique strengths of our eleven subsidiaries complement one another seamlessly and position us as an international leader in quality and innovation.

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