Our brands

The KRÜGER GROUP comprises numerous strong brands. Customers all over the world place their trust in the quality and potential for enjoyment closely associated with our brands.

Additiva

Minerals, hot drinks, vitamin products – dietary supplements from ADDITIVA® are a reliable companion when the body needs something extra. Especially in times of stress, with unbalanced nutrition and during the cold season, a lack of essential vitamins and minerals can quickly occur. ADDITIVA® products, which are exclusively available in pharmacies, support the body with high-quality ingredients in innovative dosage forms and are particularly beneficial and tasty.

ADDITIVA® – Taste the difference.

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Espresto

ESPRESTO is the popular capsule brand for every occasion from K‑fee. The full potential of your K‑fee capsule machine unfolds with an extremely wide variety of beverages. The product range enables delicious enjoyment of your favorite drink, just like in a café and at the touch of a button, exactly as you like it. ESPRESTO offers capsules for delicious espresso, lungo and filter coffee as well as for popular specialties such as cappuccino, chai latte and chocolate – and of course for tea.

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Fritt

FRITT has been synonymous with fruity chewing fun for over 60 years. Children and young people are just as enthusiastic about the unique chewing strips as adults who have loved the classic since their childhood days. In their unmistakable shape, FRITT chewing strips are easy to divide and are a delicious pleasure time and time again. The compact, practical flowpack and the multitude of popular varieties make FRITT a “modern classic”.

In addition to the Schogetten brand, FRITT is an international flagship for the company and perfectly completes Ludwig Schokolade’s brand range, standing out for target groups of all ages.

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Hafervoll

Whether for breakfast, in the office, after sports or on the go – flapjacks from HAFERVOLL are the perfect companions for all those who want to eat healthily without having to forego the enjoyment aspect. Unlike traditional muesli bars, our flapjacks are made with just a handful of natural ingredients. They are free of additives and sweetened exclusively with honey or agave syrup. The small muesli cakes are originally from England. Unlike conventional, machine-pressed muesli bars, our flapjacks are baked with love in the oven. As well as sweet, savory and protein varieties, our range includes a vegan option.

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K-fee

The multi-beverage capsule system K‑fee is a perfectly coordinated system of award-winning designer capsule machines, patented Smart-Brew capsule technology and an enticing range of capsules for all popular hot drinks of excellent quality – including espresso and lungo with world-class crema. Bring a café atmosphere into your home, including wonderfully large cups of filter coffee, cappuccino with creamy milk foam, hot chocolate, chai latte and tea.

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K-fee Professional

The K‑fee Professional System is the professional multi-beverage capsule system for offices, catering services, hotels, restaurants, snack bars and cafés. It delivers cup after cup of perfect espresso, lungo, cappuccino, latte macchiato, filter coffee, drinking chocolate and tea – to the highest standards, day after day. This is ensured by outstanding capsule machines with leading technology – for example wonderful milk foam – which were developed with our experienced Swiss system partner FRANKE.

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KRÜGER

The KRÜGER brand is the original brand from its founding years. It stands for diversity and variety in the instant beverage range and is well known nationally and internationally. In addition to classic coffee, tea and cocoa specialties, the range includes modern interpretations of café beverages. It is true to the slogan: “Now it’s getting tasty”.

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Marie Claire

Marie Claire – these are pharmacy-exclusive food supplements for healthy and beautiful skin and hair from within. Our sub-brands HAARKRAFT, HAUTDICHTE & SUNLOVE offer health and beauty from within with important beauty nutrients. Optimally dosed and carefully balanced vitamins, minerals and secondary plant substances support a healthy and attractive appearance from within. The new dietary supplement series from Dr. Scheffler is available exclusively in pharmacies.

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Mauxion

As a strong, traditional Ludwig Schokolade consumer brand, Mauxion optimally combines attractive price and performance features. An extensive product range, designed with the customer in mind, ensures that our trade partners enjoy sustainable success with their product range. As a traditional brand with a wide range of products, Mauxion responds to consumer wishes, especially in terms of chocolate specialties. Popular and sophisticated compositions in different package sizes meet the preferences of the target groups and fulfill their demands for high levels of quality and a wide selection.

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Maxinutrition

Whether you want to get into shape or simply improve your physical well-being, MaxiNutrition means real support for your sporty lifestyle. For real. Because at MaxiNutrition everything is real. The products are real because they do not contain artificial colorings and are based on scientific recipes. They are also real because we use natural flavors – and because we pay attention to a strict selection of raw materials. MaxiNutrition supports you with premium protein and effective supplements to build and define muscles. Protein-rich foods without added sugar help to shape your body and control your weight. To optimally complement your healthy lifestyle, we also offer protein-enriched porridge, baking protein and protein spread – all with maximum purity.

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MaxiMuscle

Maximuscle focuses on performance-oriented athletes. The product range includes a wide selection of high-quality supplements, protein shakes and bars made from premium raw materials. The products are designed for sporting goals: From building new muscle mass and muscle regeneration after training to increasing the intensity and efficiency of training. Products such as meal replacements in the form of ready-to-drink shakes and meal replacement bars complete the product range. Because at Maximuscle we believe that dedication deserves visible success.

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Mr & Mrs Mill

The passionate capsule brand for the K‑fee system, Mr & Mrs Mill, stands for discovery and enjoyment. As a pioneering trailblazer, Mr & Mrs Mill, with unquenchable curiosity, tracks down fine coffee varieties in the most important coffee-growing regions. Thanks to the slow roasting philosophy and the particularly gentle drum roasting process, all Mr & Mrs Mill coffees develop their very special bouquet. The result is special coffee creations that inspire all the senses and create personal moments of enjoyment like never before.

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Rugard

RUGARD COSMETICS supplies high-quality cosmetic products containing natural ingredients for the skin: Vitamins, the best olive ingredients and precious substances from the volcanic muscovite montmorillonite clay mineral. The Rugard formulas are carefully matched to the needs of the skin and are free of parabens.

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Schogetten

Schogetten are the unique, practically portioned classics on the chocolate bar market that delight consumers with their alluring taste and wide variety of flavors. With their unmistakable USP, they have met the desire for pure chocolate for over 55 years. Their tempting taste and wide variety of flavors make Schogetten a classic that you simply have to grab – true to the slogan: “… schoget it!”

Schogetten is loved by consumers in over 60 countries. And as part of an internationally oriented media and marketing strategy, more countries are added every year and contribute to the growth of the brand. This makes the Schogetten core brand one of the international flagships of our company.

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Trumpf

Trumpf is the brand umbrella under which chocolate connoisseurs will find specialties of the highest quality. First and foremost are the liqueur chocolates offered by Edle Tropfen in Nuss, a product that is synonymous with ingeniously composed liquor-filled chocolates for connoisseurs. The unique combination of alcoholic fillings with a shell of nuts and chocolate makes Edle Tropfen in Nuss as distinctive as its striking octagonal packaging. Trumpf’s chocolate bars also offer a wide selection of product and taste variants that satisfy the wishes of a wide variety of target groups. With its light consistency, Aero airy chocolate is an incomparable specialty on the chocolate bar market. Lovers of crunchy nuts get their money’s worth with Novesia Goldnuss fine milk chocolate.

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Urban Crush

Here comes the tastiest lifestyle brand in town, with exciting products that you can enjoy anytime and anywhere: fruity raw bars, crunchy nut bars and crispy flapjacks. Just rip open, bite in and feel good. Because only natural ingredients are crushed at Urban Crush. The same applies for the Urban Crush Smoothie Powders made from 100% pure fruit. We don’t add anything else! Simply add water, shake, and enjoy. In the office, the park, or even in the Himalayas: It’s so smooth! We bring the crush into the city, with creative minds from the start-up scene and experienced crushologists from the KRÜGER GROUP.

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Winsenia

The Winsenia brand offers a wide range of nut nougat spreads. Aromatic roasted hazelnuts combined with delicious cocoa form the basis of the well-balanced nut-nougat taste. In addition to the classic, the range includes milk and fruit combinations, such as the strawberry-milk or chocolate-banana duo creamy spreads. The delicious spreadable creams are available in a classic glass as well as in a tube.

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